Erin Gentry is Chief Operating Officer at Invariant, where she leverages 25 years of experience to scale organizations through high-performing teams, operational excellence, and service innovation. Her leadership combines strategic communications and business operations to drive client value and sustainable growth.  

Focus Areas  

• Designing organizational strategy and structure to support teams that deliver high-impact services for complex client challenges.  

• Overseeing and refining agency operations to ensure scalability and enhance client success.  

• Developing advanced approaches to reputation management strategies for high-profile brands.  

Before joining Invariant, Erin held leadership roles inside WPP-owned companies, including President of North America and Chief Client Officer at Group SJR, a strategic communications and content agency. Prior to that, Erin was U.S. President and Global Head of Client Services at Hill+Knowlton Strategies, where she led large-scale crisis and reputation engagements for Fortune 500 companies and emerging brands. Erin’s leadership in the communications industry has been recognized, including her role as a judge for the Cannes Lions PR panel in 2018 and her induction into PRWeek’s Hall of Femme (now Women of Distinction) for her contributions to the communications industry.