Morgan Baker is a Data and Analytics director who helps clients harness data to inform strategy, sharpen decision-making, and drive measurable impact. She translates complex datasets into clear, actionable insights that strengthen communications, brand positioning, and reputation outcomes, ensuring clients can effectively navigate evolving audiences and issues.

Focus Areas 

• Turning data and analytics into clear, strategic insights that inform communications and public affairs strategies.

• Leveraging social listening and consumer research to identify trends, risks, and opportunities.

• Developing measurement frameworks to evaluate impact and optimize performance across campaigns and initiatives.

Morgan previously led consumer insights for Coffee mate, Nestlé’s flagship coffee creamer brand, where she supported brand strategy, innovation, and marketing through data-driven recommendations. She also worked at Weber Shandwick’s Global Intelligence team, where she delivered analytics, measurement frameworks, and strategic insights for global brands across industries.