Shira is an experienced communications strategist, who helps companies navigate complex business, reputational, and policy challenges. She develops integrated communications strategies that translate business priorities into compelling narratives, influence key stakeholders, and drive measurable impact.

Focus Areas

• Developing communications strategies that help clients advance business and policy objectives.

• Using audience research and stakeholder insights to shape messaging, campaigns, and engagement strategies.

• Advising clients on reputation management, executive positioning, and narrative development during high-profile or fast-moving situations.

Shira was Director of Strategy at Purple Strategies, where she designed strategies and executed integrated brand, reputation, and corporate communications campaigns for major corporate clients. She has also served as Deputy Director of Events at the Republican National Committee, working with party leadership and elected officials on high-profile fundraising efforts.