Shira is an experienced communications strategist and leads marketing at Invariant, elevating Invariant's brand positioning and ensuring cohesion and consistency across channels.

Focus Areas

• Designing winning strategies, messaging frameworks and media narratives for clients facing complex brand, public affairs, and corporate communications challenges. 

• Stewarding and elevating Invariant’s external brand and voice, ensuring accurate storytelling and consistent execution across channels.

• Translating Invariant’s business priorities into an editorial roadmap and measurement plan across channels.

Shira was Director of Strategy at Purple Strategies, where she designed strategies and executed integrated brand, reputation, and corporate communications campaigns for major corporate clients. She has also served as Deputy Director of Events at the Republican National Committee, working with party leadership and elected officials on high-profile fundraising efforts.